View looking along the Worcester and Birmingham Canal showing how existing and new buildings work together and define the public spaces

Given the sensitive nature of the site which is within a conservation area and in close proximity to the Cathedral, it was important to supplement the Masterplan with a comprehensive design code to control the eventual design of the buildings. This was completed by the practice following a public consultation exercise carried out in the city which gained considerable public support.

Phase I of the Royal Worcester Porcelain site included the areas of the works closest to the River Severn and Diglis Basin.  This is a prominent part of the site and is particularly sensitive in that it is within the corridor of one of the key historic views of the Cathedral from the river side. It was, nevertheless, the most appropriate part of the site on which to begin construction as it did not involve the demolition of any historic structures.